• CAPS I Marketing Strategies for Aging & Accessibility

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    Name: CAPS I Marketing Strategies for Aging & Accessibility
    Date: March 15, 2021
    Time: 8:00 AM - 4:00 PM HST
    Registration: Mahalo for your Interest. Public registration for this event has closed.
    Event Description:

    Millions of Americans are living longer and more active lives, And with their Changing lifestyles, maturing Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50+ customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries.

    As a graduate of this course, you will be able to:
    • Explain the three segments within the Aging in Place market that present business opportunities for building professionals
    • Implement a process for promoting new opportunities for products and services in the Aging in Place market
    • Enhance your sales process with effective techniques for the Aging in Place market
    Who Should Take This Course?
    This course will benefit builders, remodelers and allied professionals that serve the aging in place market, including occupational therapists, real estate professionals and trade contractors as well as academics.

    This workshop counts for six (6) continuing education credits (registered with the DCCA Real Estate Commission for the 2021-2023 biennium), Approved provider - BIA Hawaii

    Presenter: Tag Gilkeson, NAHB Certified CAPS Instructor
    Zoom virtual training
    Date/Time Information:
    March 15, 2021
    8:00 a.m. - 4:00 p.m.
    Contact Information:
    Barbara Nishikawa (808) 629-7505
    BIA-Members:  $300
    Non-Members:  $400
    ETF cost: $200

    Partial funding available through the Employment & Training Fund (ETF). Do not register on-line if applying for ETF.
    Click here to download ETF application

    Registration Cancellation Policy:
    Registration payments are 100% refundable up to 2 weeks prior to the class date.  Any cancellation fees less than 2 weeks are 50% refundable. 
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